How To Launch A Music Career From Scratch
The ultimate course for a aspiring artist and their team
How To Launch A Music Career From Scratch
The ultimate course for a aspiring artist and their team
Do you know how to…
Build an artist team?
Promote a music project?
Start a professional career as an artist?
Organise gigs?
Work without a producer or a label?
Start making money from music?
Do you know how to…
Build an artist team?
Promote a music project?
Start a professional career as an artist?
Organise gigs?
Work without a producer or a label?
Start making money from music?
[ What is the course about? ]
If not, You’ve come to the right place!
This course aims to help artists build a stable and professional music career. You will learn how to start a music project and develop it.
We will cover both theory and practical cases, providing specific steps for your projects without any unnecessary fluff.
If not, You’ve come to the right place!
This course aims to help artists build a stable and professional music career. You will learn how to start a music project and develop it.
We will cover both theory and practical cases, providing specific steps for your projects without any unnecessary fluff.
Course authorIgor Tarnopolskiy
[ Awards ]
Producer of the Year' and 'Contribution to the Development of the Music Industry'
10+ Artists Awards: Best Song, Best Album, Best Artist, Best Duet, Best Artistic Performance, Opening of the Year… etc.
Artist Manager of Jamala - Eurovision winner 2016
Course authorIgor Tarnopolskiy
[ Awards ]
Producer of the Year' and 'Contribution to the Development of the Music Industry'
10+ Artists Awards: Best Song, Best Album, Best Artist, Best Duet, Best Artistic Performance, Opening of the Year… etc.
Artist Manager of Jamala - Eurovision winner 2016
[ Work experience ]
Artists in management:
Every artist I've worked with has become a part of my life, we've literally been through the ups and downs together.
It's not just a list of artists on the label - it's years of effort and transformation. I am grateful to them for the invaluable experience we have had together.
[ Work experience ]
Artists in management:
Every artist I've worked with has become a part of my life, we've literally been through the ups and downs together.
It's not just a list of artists on the label - it's years of effort and transformation. I am grateful to them for the invaluable experience we have had together.
[ What does the training consist of? ]
Details of the course
12 video lessons. totalling 180 minutes
Length of studies:1 month (3 lessons per week)
PDF Presentation for each lesson
Strategy template for your project
Access to materials for 6 months
270€
45/50
Price
Student enrolment
14.08.2024Course will start
[ What does the training consist of? ]
Details of the course
12 video lessons. totalling 180 minutes
Length of studies:
1 month (3 lessons per week)
PDF Presentation for each lesson
Strategy template for your project
Access to materials for 6 months
270€
42/50
Price
Student enrolment
07.07.2024Course will start
[ What is inside? ]
Course programme
[ What is inside? ]
Course programme
Lesson 1. Artist strategy
In this lesson, we'll break down the basic questions that arise when creating an artist strategy: What is an artist's strategy? Who is it for and how should it be used? What types of strategies are there? How can adjustments be made? Additionally, we will provide examples, as well as how to implement it for a music team.
Lesson 2. Psycho-emotional tools are needed for a professional artist
Romanticising of music creates a gap between our music career dreams and the daily reality of being a professional. Let's look at an artist's career from the point of view of our inner creative mindset. Incorporate the logic of an organizer and entrepreneur to achieve the breakthroughs you desire. This lesson will explore the most effective tools for creativity that successful artists and musicians have used over the years: mindfulness, empathy, consistency, experimentation, and aesthetic intelligence.
Lesson 3. Product Approach in the Music Business
In this lesson, I offer you another change to your approach to project launches, releases, and concert ticket sales. You can implement this strategy independently or with the help of teams and partners. By absorbing the very attitude of music products going to market, experiencing changes in demand, competition, life cycles, etc., you'll be able to get the processes right and get the creative and management part of the team working.
Lesson 4. Artist team
This lesson covers professional industry practices and methods to help you manage your resources effectively and prepare you to meet the industry. It will also cover the management of independent artists, we'll look at the workings of small teams and the division of responsibilities within them. The main areas of work and team member responsibilities will also be explored. I will discuss the principles of agreements between artist, managers and team members. Additionally, there will be a brief chapter on the DIY method. The lesson is extensive, so please reserve enough time and patience. We will proceed from complex to simple.
Lesson 5. Starting a career. living and working on a minimal or no budget
This lesson will explore the concepts of ‘deficit” and 'abundance' thinking. Specifically, we will discuss how to start a music project without money, how to get your affairs in order, and how to change your mindset to set yourself up for success.
Lesson 6. Digital music distribution
In this lesson, we'll look at .... how record labels and independent artists use distributors to deliver their music to DSPs, and discuss the differences between distributors and content aggregators.
Lesson 7. Social media marketing basics for music projects
In this lesson, we'll cover the necessary groundwork in this area and take a detailed look at Instagram and Tiktok as the two absolute leaders in artist promotion today.
Lesson 8. Income sources for independent artists
In this lesson we will look at the main and additional sources of income related to music. We will talk about royalties of all kinds, how to earn from live performances, monetisation on social networks and streaming services. You will be able to put yourself in the shoes of a musician, producer, mix engineer and manager. We will talk about songwriting, beatmaking, session practice for other artists. even the life of a coverband and music teacher. But most importantly, we'll look at all the deep sources of income, go through the main sub-sectors of the music industry - labels, PRO's, CMO's and others. At the end we'll even fantasise about going from zero to hero, and that's what happens sometimes!
Lesson 9. Сontracts and Agreements
In this chapter, I will try to briefly discuss the most popular contracts and agreements. Let's look at why they are needed and what they should contain. What the role of lawyers is and how disputes are negotiated and resolved. Let's look at the manager's contract and the distributor's agreement so that you can navigate more freely in this difficult area. I ask you to accept simplifications and generalisations in this lesson because our aim is to look at the nature of obligations in music and to guide you towards a conscious approach to dealing with them.
Lesson 10. Showcases, Festivals and Talent shows
How do I get through the selection process? What are the criteria? What exactly do I have to do to get through the various stages? These are frequently asked questions by aspiring artists and their managers. It is also an eternal debate whether it is necessary for an artist, whether there is a real result from participating in different forms of competition in music. In this chapter we will look at the different aspects of each category, explore the objectives of the challenges faced by organisers of showcases, festivals and talent shows, and understand the nature of these events. I will give practical advice on behavioural strategies within the formats discussed.
Lesson 11. Concert Production
Concert activity is one of the most important parts of an artist's life. A successful live performance reflects many unique aspects at once: musical material, sound, performance, public image, audience contact and much more. In order for your performance to have a positive effect, you need to create and produce all the elements of the show in advance, then put them together in a quality way and present them to the audience with elements of improvisation. In this lesson we will look at different types and styles of performance, of different lengths and for different purposes. We will look at different dramatic techniques and dynamics of the performance, we will analyse the set list of the concert and the basic elements that need to be prepared.
Lesson 12. Concert Promotion
Organising concerts and tours is a separate area of the music business, filled with individual entrepreneurs, local and global companies. There is a lot of competition and real excitement! In this lesson we'll look at it from the point of view of an aspiring artist and his opportunities to build the right relationships in this field: namely, we'll look at the role of a concert promoter, what are his functions? How to attract them? What are the working conditions and what is the contract? How to build a long-term relationship? We will also look at your role in the preparation of materials and pre-event communication.
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Choose any one for only 27 euros
[ Who is this course for? ]
Who usually receives training
[ Who is this course for? ]
Who usually receives training
[ What are students saying? ]
Feedback after the training
[ What are students saying? ]
Feedback afterthe training
[ frequently asked questions ]
FAQ
What exactly will I learn on the course?
1. develop strategies for a music project (+ template)
2. use psycho-emotional skills
3. write and record material on a regular basis
4. create musical products
5. build and grow an artistic team
6. work in a team with freelancers and volunteers
7. allocate roles and responsibilities within the team
8. work on a minimal or no budget
9. get rid of the difficult mindset
10. choose a digital distribution model that works for you
11. produce your own releases
12. prepare for a label deal
13. Social media marketing for a music project
14. Work rules for Instagram and TikTok
15. exploit all sources of income from music
16. create and analyse contracts
17. get to showcases, festivals and talent shows
18. make a universal concert production with minimal funds
19. work with a concert promoter
20. build a sustainable career without burnout (optional module)I am already so busy, how will I have time?
My course consists of short, intense lessons. The idea is that you get the maximum benefit with the minimum amount of time. The programme and course methodology are designed to save time, not create extra work.
How do I access the course and what is the training like?
Training takes place online through the SENDPULS platform. You will receive access to the course after payment. You will get a link to the platform, where you need to register and log in. Each week you will have access to three lessons. You will need to view the previous lesson before you can view the next one. The lesson is a recorded lecture with visuals. You can also download the lecture presentation and extra materials.
Can I take the course on my phone?
You can take the course at home on your computer or mobile phone.
How long does the course last?
Take this course for a month and gradually add the new elements to your daily activities. Three lessons a week is enough. Later, you can go back to the individual lessons to focus on topics you want to learn more about.
How long will I have access to the course?
You can access the training materials for six months.
Is there customer support?
If there are any technical problems, please contact us by email gro.aidemyojne%40ofniHow much does the training cost?
€270
What payment options are available?
We accept Visa, Mastercard and PayPal.
When can I start the course?
Once we receive payment, we'll send you an email with a link to register on the platform. You'll have access to the first lesson right away.
[ frequently asked questions ]
FAQ
What exactly will I learn on the course?
1. develop strategies for a music project (+ template)
2. use psycho-emotional skills
3. write and record material on a regular basis
4. create musical products
5. build and grow an artistic team
6. work in a team with freelancers and volunteers
7. allocate roles and responsibilities within the team
8. work on a minimal or no budget
9. get rid of the difficult mindset
10. choose a digital distribution model that works for you
11. produce your own releases
12. prepare for a label deal
13. Social media marketing for a music project
14. Work rules for Instagram and TikTok
15. exploit all sources of income from music
16. create and analyse contracts
17. get to showcases, festivals and talent shows
18. make a universal concert production with minimal funds
19. work with a concert promoter
20. build a sustainable career without burnout (optional module)I am already so busy, how will I have time?
My course consists of short, intense lessons. The idea is that you get the maximum benefit with the minimum amount of time. The programme and course methodology are designed to save time, not create extra work.
How do I access the course and what is the training like?
Training takes place online through the SENDPULS platform. You will receive access to the course after payment. You will get a link to the platform, where you need to register and log in. Each week you will have access to three lessons. You will need to view the previous lesson before you can view the next one. The lesson is a recorded lecture with visuals. You can also download the lecture presentation and extra materials.
Can I take the course on my phone?
You can take the course at home on your computer or mobile phone.
How long does the course last?
Take this course for a month and gradually add the new elements to your daily activities. Three lessons a week is enough. Later, you can go back to the individual lessons to focus on topics you want to learn more about.
How long will I have access to the course?
You can access the training materials for six months.
Is there customer support?
If there are any technical problems, please contact us by email gro.aidemyojne%40ofniHow much does the training cost?
€70
What payment options are available?
We accept Visa, Mastercard and PayPal.
When can I start the course?
Once we receive payment, we'll send you an email with a link to register on the platform. You'll have access to the first lesson right away.